MARKETING OPPORTUNITIES
The Apple Mailbox is a monthly consolidated mailing of Apple sales
tools, product information, and program news that is sent to Apple
U.S. field sales personnel and resellers. Apple developers can
send product collateral (no disks) in this mailing for no charge.
The deadline for mailings is the nineteenth of each month. To
reserve space in a future mailing, send an e-mail request to devmail@apple.com.
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Sorry about the e-mail address error in last week's note about
free Mac Channel banner ads. For those of you who want to take
advantage of this opportunity, the correct address for Edison
Thomaz, Jr. is ethomj@macchannel.com. (Mac Channel is a broadcast network that delivers hourly Macintosh
news using its custom "push" client tool.) If you would like to
have your articles, news, reviews, or opinions included in a Mac
Channel broadcast, send your information to e-mail address press@macchannel.com.
The Mac Channel web site is located at this Internet address:
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PRODUCT AND TECHNOLOGY NEWS
For a very thorough review of Apple's new eMate product, read
the mobilis magazine (http://www.volksware.com/mobilis) feature, "A Month in the Life of an eMate 300." In this article,
author Scott Andress says, "The bottom line? The eMate is an impressive,
elegant computing device. It is the most 'insanely great' product
that Apple has produced since the original Macintosh. It blurs
the line between PDA and notebook. It really is a piece of art--gorgeous
to look at and a dream to use. The design and engineering that
went into the ergonomics and functionality of the eMate are apparent
as soon as you turn it on. The eMate, and its descendants, offer
the potential for success for the newly spun-off Newton Inc."
To read the complete article, see this web site:
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NewMedia Magazine, Apple Computer, Netscape, and a host of other
sponsors teamed up to find and award the best QuickTime-enhanced
sites on the web. The contest drew hundreds of entries. The judges
awarded two sites with the "Best of Challenge" honor, declaring
both exemplary in their use of QuickTime and design skills in
meeting their stated web site objectives. For inspiration and
lots of QuickTime ideas, check out the winning sites at this Internet
address:
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Apple and Agiliti, a leader in authorized technology training
in the Midwest, have announced an agreement for delivering training
programs on Apple's WebObjects web development platform. As the
first certified training partner for WebObjects, Agiliti has exclusive
training rights in the Minneapolis/St. Paul area of Minnesota,
as well as the option to conduct private classes in North America.
Corporate programmers and analysts can sign up for Agiliti's next
WebObjects course--Introduction to WebObjects--to be held July
28 through August 1 and September 29 through October 3. The class
helps corporate programmers and analysts build web applications.
The cost is U.S.$ 1,875 for each session at Agiliti's training
facilities in Bloomington, a Minneapolis suburb. Customized programs
and on-site training are also available to fit specific training
requirements.
For more information about Agiliti's services, call 1-800-239-3096
or visit Agiliti's web site:
To read Apple's complete press release on this announcement, see
this web site:
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OTHER DEVELOPER NEWS
During its first week of operation, Apple's AppleMasters web site
registered more than 280,000 hits from users throughout the world.
This site features AppleMasters such as athlete Muhammad Ali,
Nobel physicist Dr. Murray Gell-Mann, actress Jennifer Jason Leigh,
film producer Kathleen Kennedy, plastic surgeon Dr. Donald Laub,
actor Richard Dreyfuss, and video and broadcast designer Harry
Marks. The site aims to exhibit the diversity of Apple's technology
solutions by industry leaders throughout the world.
The AppleMasters program was initiated by Apple chairman and CEO
Dr. Gilbert F. Amelio, upon encouragement from industry leaders.
The exclusive, invitation-only program will recognize up to 100
leaders per year in a variety of fields and will showcase experts
who share a passion and admiration for the Mac OS platform. The
web site gives the AppleMasters a medium for conveying their use
of the Mac OS platform and provides a window into the AppleMasters'
experiences, highlighting how Apple's products and technologies
can inspire everyone's own efforts.
In addition to celebrity testimonials ("If I didn't have my Mac,
I would get bored," says musician Herbie Hancock), you can check
out the profiles of various Apple Masters. Be sure to click the
"Work," "Tools," and "Views" buttons to get the full story on
each Master profiled.
You can view the AppleMasters site at this web address:
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Apple Computer signed a deal with Zi, a subsidiary of Multi-Corp,
where Apple will assist Zi in developing Chinese-language software
that will run under the Mac OS and Rhapsody operating systems.
Apple will also bundle Zi Mail with its Mac OS-based systems sold
in China and Taiwan. Future products will include Internet, intranet,
word processing, education, document processing, and publishing
applications. Zi's Chinese-language character-input system, Zi
Input, simplifies the process of entering from a keyboard the
thousands of characters normally used in the Chinese written language.
For more details, see the full Macworld magazine article:
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Apple Computer Europe has announced the "Hack-a-Mac" Internet
Server contest at Imprinta, Europe's biggest publishing trade
fair. Hack-a-Mac entrants are challenged to modify the content
of the "Try Me" page located on these Global Access Internet Server
web sites:
The most successful hacker will win a new Apple PowerBook 3400c
computer. Rules and conditions of the competition are also listed
at the above sites.
"Attacks on web servers, typically designed to modify or destroy
information on company home pages, are increasing," says Willem
Poterman, manager of Apple Europe's Server Product Marketing department.
"Many companies have already had their web sites cracked and are
seeking to optimize the security of their lifeline information
systems. This can be costly in terms of additional time, investment
in new hardware, software, and consultant fees. The Hack-a-Mac
contest is designed to prove that with a standard Mac OS server
configuration, equipped with the standard Apple Internet Server
Solution, customers do not require additional security."
The Global Access Hack-a-Mac contest will run from June 4 to July
31, 1997. During this time, competition entrants can attempt to
hack the Global Access "Try Me" page as often as they wish. A
complete article on this contest is posted at this web site:
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From June 1 to July 15, 1997, VirTech Communications is challenging
the global "hacker" community to bypass the security of its Macintosh
World Wide Web server. Similar contests have been conducted in
the United States and Sweden, but VirTech's challenge is unique
in that it addresses popular Internet security issues that are
plaguing the media today. By launching the challenge, VirTech
wants to overturn the notion that the Internet is vulnerable to
credit card number snatching.
Additionally, VirTech wants to prove its server can withstand
vandalism attacks like the ones against the NASA and CIA web servers.
The rules are simple and the prize is big. The first hacker to
successfully attack the server--that is, break into it, snatch
the credit card number, and change the phrase found on the page--will
win a hefty Canadian C$ 10,000 prize (or an equivalent U.S.$ 7,500
prize). The Macintosh server that VirTech employs has in no way
been modified; VirTech has not installed security software to
strengthen its firewall and protect the server. The server is
running Apple Internet Server Solution 2.0, an Internet network
suite of products that consists of Starnine Technologies' WebStar
1.3.2 server software, and several prepackaged CGIs (common gateway
interfaces). You can obtain detailed contest rules from the Vanhacking
Challenge web site:
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From June 15 to September 15, Script Software International is
running a contest that anyone can enter to win up to U.S.$ 500.
Entrants need to write a tool that can be used within Script Software's
CopyPaste program to perform a helpful function on Mac OS Clipboard
contents. CopyPaste, the shareware utility that magnifies the
Clipboard in different ways, has been popular among web developers,
editors, writers, and publishing professionals.
Script Software is holding the contest to heighten awareness that
the Mac OS is the best platform for application integration. The
company also aims to promote greater use, understanding, and programming
of utilities that work with the Clipboard. Some entry ideas might
include graphics filters; lexical analyzers; mathematical calculators;
date converters for Jewish or Arabic calendars; programmers' helpers
for hexadecimal-to-decimal-to-binary conversions; Internet tools
that can act on site addresses listed in the Clipboard; encryption/decryption
tools, and picture and icon tools.
You can download CopyPaste from this web site:
The CopyPaste programmer's toolkit, which includes source code
examples, can be found here:
All submitted source code will be published on the Script Software
site as freeware. The top three utilities will be included in
future versions of CopyPaste, and all those who enter a working
function key tool will be given a registered version of CopyPaste.
Script Software will announce all winners and describe their accomplishments
to the media and on the company's web site.
For more details, contact Peter Hoerster at hoerster@muenster.de or Julian Miller at .
You can find contest details at this web site:
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NEW SOFTWARE RELEASES
This is an update of the Newton operating system that runs on
the Apple MessagePad 2000. Customers can download version 2.1
from this web site:
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EVENTS
The MacHack Conference Committee just announced that Steve Wozniak,
a cofounder of Apple, will be the keynote speaker for the twelfth
annual MacHack developer conference. MacHack '97 will be held
in Dearborn, Michigan, June 26 to 28, 1997. The keynote address
will be held at midnight, June 26 (Wednesday night/Thursday morning).
Attendance at MacHack is limited to the first 300 registrants,
and it costs $525. For registration information, call 313-882-1824,
fax 313-882-6942, send e-mail to expotech@aol.com, or browse through the MacHack web site:
The Center for Software Development (CSD) is a non-profit organization
that provides resources to software developers to help them successfully
start and grow technology businesses. This summer they are offering
a variety of software business seminars at their Santa Clara site.
(CSD also offers developers access to its self-service multivendor
test lab.) Here's a list of these seminars:
| June 24 | Employment Law One-on-One with Leland Parachini, LLP |
| June 25 | Financial Statements and Managerial Accounting for Non-accountants |
| June 26 | Issues in Market Research and Software Development Management |
| June 27 | Business and Technical Issues for the Pacific Rim Market |
| July 2 | Venture Capital One-on-One with ONSET Ventures |
For more information about these seminars, call 408-494-8378,
or visit their web site:
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WEB-BYTES--Pointers to More News and Software
Guy Kawasaki, Apple's most vocal Fellow, will be interviewed at
noon PST, Friday, June 13, on the National Public Radio (NPR)
"Talk of the Nation: Science Friday" feature. This live show runs
on most United States NPR affiliate radio stations.
BMUG, the organization formerly known as the Berkeley Macintosh
Users Group, is offering a sizzling summer membership special
of U.S.$ 42 for a one-year membership--that's $23 off the regular
membership price. BMUG is the largest Macintosh user group in
the world, with satellite offices in Boston and Tokyo. Membership
to BMUG entitles you to many incredible offerings, including 300-page,
award-winning BMUG newsletters, which come with a CD-ROM packed
with shareware, freeware, and product demos. For more about membership,
see the BMUG web site:
No Wonder Inc., which provides free support for Macintosh users
through its web site, recently launched an online classified ads
section. No Wonder classified ads are free and offer a wide assortment
of headings for classifying equipment. To buy or sell used Mac
OS hardware and peripherals, check out this web site:
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If you have any suggestions or comments regarding Apple Developer
News, we'd like to hear from you. You can send an e-mail to
Send Apple developer-related news items to
To provide feedback on the technologies discussed in this issue,
send e- mail to the appropriate contact:
Copyright © 1997 Apple Computer, Inc. All rights reserved.
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